Ask Paul – A Look Into the Future Episode 39 – The Most Important of the 4 Business Owner Questions – The Why?

January 23, 2020 | By Paul Latham
Financial Advisors Accountants

Can you answer "The Whys" within your business? 

The most fundamental question every business owner should be able to answer is, "Why are we in business?" 

But two additional perspectives matter - that of the team and the customer.

For the team, they'll want to know, "Why does my job matter?" 

For the customer, they'll want to know, "Why should I choose to use this particular business?"

Answering "The Whys" is important if any business wants to maximize their business potential.  Paul reveals how you can successfully answer each question in the latest episode of LIFT.

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