Ask Paul – A Look Into the Future Episode 40 – The History of Competitive Advantage (Part 1) - Positioning Value Proposition and Providing Context to Clients
February 3, 2020 | By Paul Latham
Financial Advisors
Accountants
Do your business owner clients understand the importance of "intangibles”?
Accountants have a fiduciary duty of care to help their clients to maximize business potential. Consequently, they should think about taking their clients through the history of competitive advantage– and why it matters to their business.
That history lesson will lead your clients to understand the importance of “intangibles”- as 21st Century business owners.
Paul Latham breaks it all down for you in this week's episode of LIFT.
https://youtu.be/AzQ0uuN7Aoo
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