“What’s in it for the CPA?”
We get that question a lot. Although we cover a number of benefits for the CPA in other videos (more proactive planning, wider range holistic value, increase revenue, etc.), it’s always a tricky answer to give.
Because it’s not a prepacked solution that can be sold like a product. If you approach a partnership like a product, you’re a salesperson.
The value of a CPA Partnership should be based on three variables:
Once we understand those three variables by diagnosing their situation, we have to determine if we are valuable enough as a professional to help get from A to B.
Not confident you currently have the tools, skill set, and process to help CPAs address their biggest challenges?