For years, our marketing efforts bounced around from trend to trend. We just kept throwing a bunch of stuff at the wall hoping something would stick. About 2 years ago I was introduced to the concept of an Annual Marketing Plan 1-Pager. Since then, our marketing efforts have been much more efficient and effective. We’ve reduced our marketing budget by roughly 40% while keeping our gross revenue the same.
In this short video, I wanted to share with you the basic components of our Annual Marketing Plan and include some best practices for you to consider applying in your business.