The idea of partnering with CPAs to grow your advisory practice is simple, but very few do it with any meaningful results. Why? Because most advisors are not willing to stick at it long enough to go through the process of mastery. We give up when things become too complex (or hard), not realizing that's where 99% of others give up (or get distracted, or start something else, etc...) as well. In this video, Anton Anderson explores the concept of Simple - Complex - Simple and how it relates to growing a business.