Ask Paul - A Look Into The Future Episode 66 - Building Your Marketing Machine

July 1, 2021 | By Paul Latham
Financial Advisors Accountants

Wouldn’t it be great if you could have a self-sustaining marketing machine that marketed your firm, brought in new business, and then created recurring clients?

That’s what our thought leader and advisory expert, Paul Latham of Elite Resource Team Solutions, did to grow his business (hint: they brought on a marketing pro to help since accountants usually aren’t the best marketers!)

The keys to building your marketing machine, as discussed in detail in the video, are: creating the right team, identifying the key targets, debriefing and following up on what is working and what is not, and learning by doing [and sometimes failing].

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