Advisors and agents often find it difficult to effectively, yet genuinely, navigate the key objections that accountants express when considering working with them. Objections such as, “It’s not a good time / I’m just too busy.” Or “Can you send me something to review like a website or brochure?” Overcoming objections isn’t about a slick comeback line or stronger sales pitch. It’s about understanding first and foremost where the accountant is coming from, and then responding to their objection in a way that helps address the core issue.