Less Clients, More Value (Introducing Catalyst)
A Shift in Focus
Anthony Anderson, CEO of Elite Resource Team, shares insights about the shift in their business strategy. After reviewing their 2021 expenses, they realized that too much time and money were being spent on cold marketing through platforms like Facebook, Instagram, and YouTube. With over 1,200 advisors already in their community, the question arose:
Why focus on getting new clients when we could bring more value to current ones?
This led to a significant change in direction, focusing on quality over quantity by providing more value to existing clients.
Introducing Catalyst
Catalyst isn’t just a new product; it's a mastermind experience designed to help advisors build the "firm of the future." The approach integrates a Virtual Family Office (VFO) and CPA partnerships, creating a proactive, holistic client service model.
Catalyst officially launches its beta with over 150 people already on the waitlist, it promises to be a transformative experience for advisors looking to offer more value to affluent clients.
Key Features of Catalyst
1. Virtual Family Office (VFO)
The Virtual Family Office includes five main areas:
- Wealth Management
- Risk Mitigation (Insurance)
- Tax Planning
- Business Advisory Services
- Legal Services
This holistic approach allows advisors to serve clients in a way that goes beyond traditional referral models. Instead, they become a one-stop shop for affluent clients' needs.
2. CPA Partnerships
By partnering with CPAs, advisors can unlock significant growth opportunities. CPAs are highly trusted by their clients, making these partnerships essential for those aiming to enter the advanced planning space.
3. Proactive Planning Platform
Catalyst provides a Proactive Planning Platform that leads clients through a structured process, ensuring they receive a proactive, not reactive, service experience. This platform houses the expertise of the Virtual Family Office, offering step-by-step guidance.
Goals of Catalyst
Catalyst aims to help advisors achieve three main goals:
- Profit: Focusing on profit rather than gross revenue, eliminating costly marketing tactics, and leveraging CPA partnerships for sustainable growth.
- Client Results: Delivering real value to clients, not just focusing on revenue.
- Career Fulfillment: Reducing burnout and providing a fulfilling, collaborative professional journey.
Membership and Caps
Catalyst membership is limited to 300 members, with the first wave of 40 members. Once 300 members are reached, a waitlist will be created to maintain quality and focus on results.
