Struggling with the Perfect Elevator Pitch?
If you’ve ever struggled to create the perfect elevator pitch, this video is for you! I’m Anthony Anderson, co-founder of Elite Resource Team, and today I’ll walk you through common mistakes people make when defining their elevator pitch and some best practices you can start using right away.
Mistake 1: Labeling Yourself
One of the biggest mistakes is labeling yourself. For example:
- “I am a financial advisor.”
- “I am an accountant.”
- “I am an insurance agent.”
When you label yourself with a profession, people immediately put you into a box based on their own experiences. For instance:
- "Oh, you’re a financial advisor? You do retirement planning, right?"
- "You're an accountant? You do tax returns."
- "An insurance agent? You sell insurance products."
You lose control of how others define you. Instead of using labels, focus on what you do and who you help.
Best Practice: Define Your Value Without Labels
Use a structure like this:
“I help [niche] by [the result you provide].”
For example:
- “I help CPAs deliver more proactive and holistic value to their best clients.”
- “I teach entrepreneurs how to pay less in taxes.”
- “I show business owners how to grow their revenue.”
This approach is unique and gets you out of the label trap. People are now interested in how you do what you do.
Mistake 2: Including Products in Your Pitch
Don’t mention specific products like annuities, tax returns, or asset management in your elevator pitch. Instead, focus on the value you bring that’s hard to argue against.
For example:
- “I help CPAs bring proactive and holistic value to their clients.”
Using terms like proactive and holistic are hard to disagree with, unlike product names, which could sound salesy or irrelevant to the person you’re talking to.
Mistake 3: Giving Too Much Information
Your elevator pitch should be like an appetizer—just enough to spark interest, not the full meal. A common mistake is making the pitch too long, trying to fit in everything you do. Keep it short, around 5-10 seconds, and let it lead to a natural follow-up question.
Best Response: Leave Them Wanting More
The goal of a good elevator pitch is to create curiosity. The best response you can get is a question: “How do you do that?” or “What does that mean?”
Instead of throwing all the information at them, aim to get them asking for more. This way, you open up a longer conversation or an opportunity to set up a more in-depth meeting.
Conclusion: Keep It Simple and Effective
If you found this helpful, give this video a thumbs up! Every Friday, we release new training content to help you grow your business. And if you’re a wealth manager or insurance agent looking to learn how to bring more value to CPAs, attorneys, and other professionals, check out the link in the description for a complimentary call with us.
