Ask Paul – A Look Into the Future Episode 21 - Viewer Q&A - Intangibles
June 17, 2019 | By Paul Latham
Financial Advisors
Accountants
Do you and your business owner clients understand the importance of "intangibles"?
80% of the business value within an average business is represented by "intangible" assets - which means you won't find those assets on a traditional balance sheet.
Typical words that represent "intangibles" are:
- creativity
- design
- brand
- knowledge
- coaching
- expertise
- solutions
- systems
- technology
Step 1 is to recognize that the "intangibles" are important to your business.
Step 2 is to recognize that there are three types: gases, fluids, and solids.
Learn more from Paul Latham about how you can build a value proposition positioned for the 21st Century built around "intangibles" and solidify them to build a business with long-term capital value.
https://youtu.be/RC55WpJQUhw
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